Nick Sneath • February 22, 2017 • Blog
The most important factor for the success of any infomercial is the time that you take to talk about the product.
Digby Orsmond • December 30, 2016 • Blog
Traditional TV advertising continues to make way for DRTV (Direct Response TV), the offspring that has matured rapidly to take a grown-up share of the UK broadcast TV ad market.
Digby Orsmond • December 29, 2016 • Blog
DRTV is often considered to be the poor relation of other media aimed primarily at daytime viewers with debt problems or those seeking compensation claims of some sort.
The UK TV advertising market grew by 14% last year and the “Television Key Facts 2012 Report” found that European viewers watched more TV year-on-year which is positive news for TV advertisers.
The EU is over 50 years old and what began as a treaty between 6 founding countries now includes 28 member states with a total population of circa 511 million until the UK’s BREXIT vote in 2016.
DRTV is all about getting:The Creative Message in the Right Ad Break at the Right Time of Day at the Right Media Price
The use of American made Infomercials is something that UK TV audiences have only just got used to seeing on their screens over the last 3-4 years.
DRTV (Direct Response TV) is often seen as the poor relation of traditional high budget Brand advertising but in the past 5 years the increased use of the internet by consumers has narrowed the gap.
The world is changing fast and the younger consumers of today are quickly abandoning the buying habits of their parents. The future spoils will go to those more savvy Direct Response companies…
Digby Orsmond • December 22, 2016 • Blog
Unlike typical Brand advertising, DRTV will always deliver a measurable & accountable return on investment and the almost immediate results…
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