The Brief

Claireabella is an online-only business that needed help to substantially raise their brand awareness and also explain how their bags
are personalised.

The typical buyer are women aged between 18-45 nationwide so TV was the ideal media to test.

Also, TV generates high volumes of online traffic which is ideal for Facebook + YouTube + Instagram.

The Strategy

This client had a limited budget so we agreed to make a high-energy low cost TV ad with 3x models plus animation of the Claireabella character
for £10k.

The TV ad was booked on a select number of high viewership female oriented channels - within the right programmes at the right times of day. We achieved this for a 4-week test budget of £15k all inclusive.

The Results

The increase in traffic to the Claireabella website was huge from day one of the TV campaign.

A ’TOWIE’ actress bought a bag and used it on the reality TV show generating a real buzz on Social Media. Another actress in ‘Made In Chelsea’ also touted a bag and this gave sales an even greater lift.

Based on this proven TV success Claireabella now run a 2x 12 week TV campaigns every year.

Now let’s talk about what we can do for you!
Call Digby Orsmond or Shane Murphy on +44 (0)20 7224 3040
or email info@arm-direct.co.uk

© ARM Direct

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