Results
ARMADA
Accountable and Actionable
Along with our media planning & buying expertise, ARM Direct can also provide in-depth and accountable results showing how our clients' DRTV campaigns are working. To do this we have developed a bespoke online software system called ARMADA (ARM’s Actionable Data Analysis ).
ARMADA can analyse DRTV campaigns using advertised telephone numbers or via a statistical spot-matching technique. Above all, ARMADA provides meaningful results, so that all of our DRTV campaigns are accountable and actionable, leading to more cost-effective future planning.
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Secure Log-in
ARMADA is unique in the fact that it’s available online, for our clients to access through secure log-ins. This provides total transparency of results between advertiser, agency and media owners.
Users benefit from a competitive advantage, by being able to make quicker and better informed media planning decisions. Inefficient airtime can be easily highlighted and replaced in future plans with more cost-effective media.
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User-Friendly Navigation
The ARMADA website has been designed with our clients in mind. Therefore we have made the navigation between screens and data manipulation as user-friendly as possible.
Regular data reports can even be saved & refreshed at regular periods to limit manual manipulation, allowing for regular & quick access to the very latest media results.
Data is held on hosted servers, protected by a firewall and encryption technology ensures security of web traffic.
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In-Depth Measurable Results
Detailed campaign results are shown on-screen within a matter of seconds, showing all the requested parameters & results.
ARMADA can show response rates & cost-per-response results by many variables, such as channel, spot-length, day, daypart, centre vs end breaks.
A bespoke spot-matching methodology even enables ARMADA to provide in-depth results for specific programmes & individual spots.
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View a 3-minute demo of ARMADA now at http://www.armadaltd.co.uk
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