ARMADA — Campaign Tracking & Analysis
Along with DRTV creative & media buying expertise, ARM Direct can also provide in-depth and accountable results showing how your DRTV campaigns are working.
To do this ARM Direct has designed a bespoke online software system called ARMADA.
ARMADA can analyse DRTV campaigns using client telephone numbers or using statistical spot-matching techniques.
- Actual BARB viewing figures and advertisers’ response data are downloaded into the ARMADA software for analysis.
- ARMADA interprets the performance of all TV channels and all programmes within a campaign, highlighting which are the most responsive & cost-effective.
- Day of week and Dayparts by individual TV channels can also be analysed to provide the most cost-efficient time to advertise.
- ARMADA also provides detailed budget reconciliations, showing how much airtime is actually delivered from each TV channel and where payback is due.
These results can be viewed using on-screen user-friendly reports.
And all this is available online from your own desktop, through the use of secure log-ins and passwords. This allows ARMADA to act as your own bespoke analysis tool, with all data remaining totally secure & confidential via encryption software.
ARMADA ensures that your DRTV investment is understood and your TV airtime fully accountable.
ARMADA MAKES YOUR DRTV WORK BETTER!