Infomercials
Infomercials have been an advertising mainstay in the US for many years - UK companies however have been slow to fully exploit longform.
This has not been the case at ARM Direct. We were one of the first UK media agencies to embrace the 15-minute & 30-minute formats and negotiate airtime in the available
“tele-shopping windows”.
What is a UK ‘tele-shopping window’?
- Commercial television stations in the UK are granted a three hour ‘tele-shopping window’ to broadcast each day.
- All broadcast content during a ‘tele-shopping window’ can advertise a product or service which is sold directly off the screen or online.
How much UK Infomercial Airtime is available?
- Of the 458 TV stations in the UK, over 115 broadcast three hour ‘tele-shopping windows’ every day.
- This equates to 345 hours per day or 125,925 hours per annum.
- High profile stations carrying ‘tele-shopping windows’ include ITV 2, ITV 3, Film Four,
Five US, Sky Sports One, Hallmark and Paramount.
Infomercial airtime is affordable.
In the UK “teleshopping windows” are broadcast mainly on cable & satellite but this is changing with several of the bigger mainstream TV channels now allocating three hours per day across different dayparts.
The UK probably has more TV channels than any other European country. ARM Direct has secured a substantial amount of this airtime and we’re now able to offer this to existing and new Infomercial advertisers.
If you’re interested in running Infomercials then speak to ARM Direct today.