The typical buyer are women aged between 18-45 nationwide so TV was the ideal media to test.
Also, TV generates high volumes of online traffic which is ideal for Facebook + YouTube + Instagram.
The TV ad was booked on a select number of high viewership female oriented channels - within the right programmes at the right times of day. We achieved this for a 4-week test budget of £15k all inclusive.
A ’TOWIE’ actress bought a bag and used it on the reality TV show generating a real buzz on Social Media. Another actress in ‘Made In Chelsea’ also touted a bag and this gave sales an even greater lift.
Based on this proven TV success Claireabella now run a 2x 12 week TV campaigns every year.