Start-rite shoes has been in business for over 200 years and is best
known in the UK for their quality school shoes for young children
(Prince George wears Start-rite shoes). The company had never run
a TV campaign and after a 4-way pitch they appointed ARM Direct
to increase awareness of the brand and use innovative media to
target parents with young school children.
We made a highly creative TV ad for a modest budget and then set
about ensuring that it was seen by high numbers of children and
The theme of “Mission - Back to School” proved ideal for TV as well
as social media and we also negotiated a successful sponsorship
deal on the Boomerang kids TV channel.
The TV campaign proved hugely popular with children & parents
and the Start-rite brand awareness increased substantially in the
all-important back to school month of September.
The Boomerang sponsorship bumpers were seen many thousands
of times giving the brand an extra boost.