Arm Direct Media Start-Rite
Start Rite Arm Direct

The Brief

Start-rite shoes has been in business for over 200 years and is best known in the UK for their quality school shoes for young children (Prince George wears Start-rite shoes). The company had never run a TV campaign and after a 4-way pitch they appointed ARM Direct to increase awareness of the brand and use innovative media to target parents with young school children.

Start Rite TV advertising

The Strategy

We made a highly creative TV ad for a modest budget and then set about ensuring that it was seen by high numbers of children and their parents.

The theme of “Mission - Back to School” proved ideal for TV as well as social media and we also negotiated a successful sponsorship deal on the Boomerang kids TV channel.

The Results

The TV campaign proved hugely popular with children & parents and the Start-rite brand awareness increased substantially in the all-important back to school month of September.

Start Rite Arm Direct TV media buying

The Boomerang sponsorship bumpers were seen many thousands of times giving the brand an extra boost.

Start Rite Arm Direct TV planning & media buying
Now let’s talk about what we can do for you!
Call Digby Orsmond or Shane Murphy on +44 (0)20 7224 3040
or email