Digby Orsmond • November 22, 2023 • Blog
How we helped a dynamic online company to signficantly grow sales.
Digby Orsmond • November 14, 2023 • Blog
Traditional TV advertising continues to make way for DRTV (Direct Response TV), the offspring that has matured rapidly to take a grown-up share of the UK broadcast TV ad market.
Digby Orsmond • May 12, 2023 • Blog
DRTV is all about getting:The Creative Message in the Right Ad Break at the Right Time of Day at the Right Media Price
Digby Orsmond • April 24, 2023 • Blog
The EU is over 50 years old and what began as a treaty between 6 founding countries now includes 28 member states with a total population of circa 511 million until the UK’s BREXIT vote in 2016.
Digby Orsmond • April 11, 2023 • Blog
The use of American made Infomercials is something that UK TV audiences have only just got used to seeing on their screens over the last 3-4 years.
Digby Orsmond • April 3, 2023 • Blog
DRTV (Direct Response TV) is often seen as the poor relation of traditional high budget Brand advertising but in the past 5 years the increased use of the internet by consumers has narrowed the gap.
Digby Orsmond • March 20, 2023 • Blog
Over many years TV offers advertisers the best methods for measuring audience demographics plus tracking the age, sex, status and the interests of viewers watching specific programmes on selected TV channels.
Nick Sneath • April 13, 2022 • Blog
The most important factor for the success of any infomercial is the time that you take to talk about the product.
Digby Orsmond • January 21, 2022 • Blog
Fragmenting TV audiences continue to give many marketers a headache in the UK.
Digby Orsmond • March 12, 2021 • Blog
“The more you tell the more you sell!”
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