Digby Orsmond • July 11, 2019 • Blog
Traditional TV advertising continues to make way for DRTV (Direct Response TV), the offspring that has matured rapidly to take a grown-up share of the UK broadcast TV ad market.
Digby Orsmond • May 23, 2019 • Blog
Ecommerce retailers often complain about being held to ransom by Google each month. We hear this a lot when they’re forced to increase their online ad spend to generate qualified leads or sales.
Digby Orsmond • April 24, 2019 • Blog
DRTV is often considered to be the poor relation of other media aimed primarily at daytime viewers with debt problems or those seeking compensation claims of some sort.
Digby Orsmond • January 30, 2019 • Blog
Fragmenting TV audiences continue to give many marketers a headache in the UK.
Digby Orsmond • December 10, 2018 • Blog
“The more you tell the more you sell!”
Digby Orsmond • December 3, 2018 • Blog
How we helped a dynamic online company to signficantly grow sales.
Digby Orsmond • November 2, 2017 • Blog
Unlike typical Brand advertising, DRTV will always deliver a measurable & accountable return on investment and the almost immediate results continue to provide marketers with real day-to-day numbers.
Digby Orsmond • October 25, 2017 • Blog
Proven over many years TV offers advertisers the best methods for measuring audience demographics plus tracking the age, sex, status and the interests of viewers watching specific programmes on selected TV channels.
Digby Orsmond • September 25, 2017 • Blog
BRTV (Brand Response TV) advertising is proving very popular with advertisers needing accurate sales data.
Nick Sneath • February 22, 2017 • Blog
The most important factor for the success of any infomercial is the time that you take to talk about the product.
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