Digby Orsmond • November 2, 2017 • Blog
Unlike typical Brand advertising, DRTV will always deliver a measurable & accountable return on investment and the almost immediate results continue to provide marketers with real day-to-day numbers.
Digby Orsmond • October 25, 2017 • Blog
Proven over many years TV offers advertisers the best methods for measuring audience demographics plus tracking the age, sex, status and the interests of viewers watching specific programmes on selected TV channels.
Digby Orsmond • October 9, 2017 • Blog
Ecommerce retailers often complain about being held to ransom by Google each month. We hear this a lot when they’re forced to increase their online ad spend to generate qualified leads or sales.
Digby Orsmond • September 25, 2017 • Blog
BRTV (Brand Response TV) advertising is proving very popular with advertisers needing accurate sales data.
Nick Sneath • February 22, 2017 • Blog
The most important factor for the success of any infomercial is the time that you take to talk about the product.
Digby Orsmond • December 30, 2016 • Blog
Traditional TV advertising continues to make way for DRTV (Direct Response TV), the offspring that has matured rapidly to take a grown-up share of the UK broadcast TV ad market.
Digby Orsmond • December 29, 2016 • Blog
DRTV is often considered to be the poor relation of other media aimed primarily at daytime viewers with debt problems or those seeking compensation claims of some sort.
The UK TV advertising market grew by 14% last year and the “Television Key Facts 2012 Report” found that European viewers watched more TV year-on-year which is positive news for TV advertisers.
The EU is over 50 years old and what began as a treaty between 6 founding countries now includes 28 member states with a total population of circa 511 million until the UK’s BREXIT vote in 2016.
DRTV is all about getting:The Creative Message in the Right Ad Break at the Right Time of Day at the Right Media Price
© ARM Direct