The Brief

Start-rite shoes has been in business for over 200 years and is best known in the UK for their quality school shoes for young children (Prince George wears Start-rite shoes). The company had never run a TV campaign and after a 4-way pitch they appointed ARM Direct to increase awareness of the brand and use innovative media to target parents with young school children.

The Strategy

We made a highly creative TV ad for a modest budget and then set about ensuring that it was seen by high numbers of children and their parents.

The theme of “Mission - Back to School” proved ideal for TV as well as social media and we also negotiated a successful sponsorship deal on the Boomerang kids TV channel.

The Results

The TV campaign proved hugely popular with children & parents and the Start-rite brand awareness increased substantially in the all-important back to school month of September.

The Boomerang sponsorship bumpers were seen many thousands of times giving the brand an extra boost.