The Brief
In 2009 Rosetta Stone approached ARM Direct to plan & buy their media as part of a 3-month competitive test with their incumbent agency. Rosetta wanted to increase brand awareness in the UK whilst also generating cost-effective & profitable product sales.

The Strategy
The target demographic for Rosetta is quite broad between bright young people and senior working professionals.

ARM Direct devised media strategies to target both groups via integrated campaigns across TV, Print, Radio, Outdoor & Video On Demand. All media was to be judged by volume of sales and return-on-investment.

The Results
The service level provided, along with the initial strategy & cheaper media rates, led Rosetta Stone to award their full media account to ARM Direct half-way through the test period.

Since then Sales & ROI have both improved significantly leading to the successful scaling up of further UK media campaigns.