Atlas International
- Effective creatives
- Targeted media buying lowers CpR
- TV Sponsorship increases brand awareness
- DRTV supports other marketing activity
- Armada campaign analysis improves results
Atlas International
SELLING PROPERTIES ABROAD
Atlas International specialise in selling a wide selection of quality apartment, townhouses and villas in Spain, Cyprus and the Greek Islands.
IMPROVING DRTV CREATIVES
Our first task for Atlas International was to revise and improve their existing DRTV ads. This made a real difference to their TV response increasing brochure requests at a better cost per enquiry.
Based on this success they asked us to create a series of new DRTV ads with location filming abroad — working closely with their marketing team we have created a distinctive DRTV style for each of their brands.
MEDIA INCREASES RESPONSE
ARM Direct is also responsible for the TV media buying for this successful client in the UK, Ireland Scandinavia and Spain. Tough negotiations means we have been able to widen the TV channel mix for Atlas International in all their European territories.
WINNING SPONSORSHIP
The main DRTV campaigns have been effective in achieving the campaign objectives, however it has been the sponsorship of the popular TV programme “A Place in the Sun” as negotiated by ARM Direct that has proven to be a quantifiable success in terms of the awareness that it has created across the UK for Atlas International.
THE CLIENT’S VIEW
“Within months of ARM Direct’s appointment we knew that DRTV would remain an integral part of our strategy for growth, along with sponsorship, press and online marketing. Their staff have really taken time to understand our business which is a valuable asset in any client/agency relationship”