Time Life
- Helped to launch many new DRTV products
- Media buying for DRTV ads plus Infomercials
- UK & Ireland plus selected European
- Armada campaign analysis improves results
Time Life
DRTV SINCE 1993
Time Life is one of Europe’s most successful direct marketing companies using DRTV to sell their well known music CD, Video and DVD collections.
CREATIVE TO MEDIA BUYING
ARM Direct was first commissioned by Time Life in 1993 to create new DRTV commercials. The success of this and subsequent DRTV campaigns eventually led to ARM Direct being appointed as Time Life’s media buying agency.
Since that appointment ARM Direct have worked with Time Life to launch many new products and also to implement bespoke DRTV campaign testing and reporting systems that have helped increased the efficiency of their UK and Pan-European DRTV business.
EUROPEAN HOUSEHOLD BRAND
Time Life continues to be a major client to ARM Direct and we are proud to have worked with this household brand for over a decade.
THE CLIENT’S VIEW
“The Armada software and ARM Direct’s proven direct response marketing experience has given TIME LIFE the ability to generate new sales leads far more effectively than before.”