Media Buying

How We Buy

Bespoke Media Buying

All of our campaigns are negotiated individually on a client by client basis. This ensures we select the right media at the most cost effective price, taking into account the latest results and market trends.

Why Bespoke?

Many other agencies pool client spends together into share deals, this allows them to use size as a weapon to force down prices. All clients are tied to one deal and traded as groups not individuals. If a client needs a lower price there has to be a trade-off for another client to pay a higher price. This can also compromise media and channel selection.

These share deals are not in the client's best interest and follow a rigid buying procedure. At ARM Direct our independence and bespoke buying provides a totally flexible and individual strategy for all of our clients.

Buying in this bespoke manner does not impact on the rates we achieve. In fact quite the opposite. Tailored media buying and our close supplier relationships allows us to achieve the cheapest media rates across the industry.

Booking Deadlines

All media saleshouses have strict advanced booking deadlines. These can be up to 10 weeks prior to a campaign start date. Our strong media relationships allows us a flexible buying approach,  meaning we can avoid these restrictions and book much closer to the start date, taking in to account the latest campaign performance and market trends.