Direct Response TV
As one of the pioneers of DRTV (Direct Response TV), ARM Direct has been making highly successful DRTV commercials and buying television airtime at the most competitive rates for over 20 years.
This means we have proven in-house working knowledge of how to create a successful DRTV ad whilst also understanding what “lead generation” or “product sell” clients should use to make TV work for them.
At ARM Direct we have media experts to plan & buy DRTV campaigns that meet and often exceed the requirements of all our direct response clients.
We are specialists in buying DRTV media in the UK & Pan-Europe:
- Short Form spot advertising
- Long Form Infomercials
- Cost-per-Thousand
- Cost-per-Spot
- Cost-per-Lead
- Sponsorship
- InteractiveTV
- Teletext / Digital Text
- Fixed-cost DRTV ad production
- Advertising copy rotations, dubbing and delivery
- All industry-standard reporting systems
- Armada DRTV tracking & analysis system